This report focuses on the global Programmatic Marketing and Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Marketing and Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America. The key players covered in this study Marin Software MediaMath Wordstream Choozle Flashtalking Adwords Acquisio DATAXU Sizmek The Trade Desk Yahoo Gemini Quantcast Advertise Adobe Media Optimizer Facebook Business Market segment by Type, the product can be split into RTB Programmatic Market segment by Application, split into Emerging Industries Traditional Industries Market segment by Regions/Countries, this report covers North America Europe China Japan Southeast Asia India Central & South America The study objectives of this report are: To analyze global Programmatic Marketing and Advertising status, future forecast, growth opportunity, key market and key players. To present the Programmatic Marketing and Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America. To strategically profile the key players and comprehensively analyze their development plan and strategies. To define, describe and forecast the market by type, market and key regions. In this study, the years considered to estimate the market size of Programmatic Marketing and Advertising are as follows: History Year: 2015-2019 Base Year: 2019 Estimated Year: 2020 Forecast Year 2020 to 2026 For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
This research study involves broad usage of both secondary and primary data sources. The research process involves the identification of numerous factors which affect the industry, comprising the market environment, government policy, historical data, present trends in the market, competitive landscape, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges.
Market Estimation
Top-down and bottom-up approaches are used for validating the market size for companies, regional segments along with relevant market segmentations such as product type and application.
This report includes market estimations which are based on the marketed sale price of a product. Further breakdown of product segments, particular market share are formed based on the weightage assigned to every segment, which is derived of their usage rate and average price. The entire probable factors which effect the markets and influence them in a great way are included in this research report; and have been accounted for, studied in-depth and are confirmed through primary research. These are then studies to get the final qualitative and quantitative data. Any of the factors such as the outcome of inflation, economic downfall, and any kind of policy and regulatory alterations and/or other such factors are not accounted for in the market forecast. All of this data is amalgamated and included with thorough inputs and analysis from Gravitas Market Insights is curated in this report.
Along with the previously mentioned approaches, various data triangulation methods, in order to conduct market estimations and market forecasting for the complete market segments are detailed in this report. Key Companies present in the said market are also acknowledged via in-depth secondary research and primary research.
1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered: Ranking by Programmatic Marketing and Advertising Revenue 1.4 Market Analysis by Type 1.4.1 Global Programmatic Marketing and Advertising Market Size Growth Rate by Type: 2020 VS 2026 1.4.2 RTB 1.4.3 Programmatic 1.5 Market by Application 1.5.1 Global Programmatic Marketing and Advertising Market Share by Application: 2020 VS 2026 1.5.2 Emerging Industries 1.5.3 Traditional Industries 1.6 Coronavirus Disease 2019 (Covid-19): Programmatic Marketing and Advertising Industry Impact 1.6.1 How the Covid-19 is Affecting the Programmatic Marketing and Advertising Industry 1.6.1.1 Programmatic Marketing and Advertising Business Impact Assessment - Covid-19 1.6.1.2 Supply Chain Challenges 1.6.1.3 COVID-19?s Impact On Crude Oil and Refined Products 1.6.2 Market Trends and Programmatic Marketing and Advertising Potential Opportunities in the COVID-19 Landscape 1.6.3 Measures / Proposal against Covid-19 1.6.3.1 Government Measures to Combat Covid-19 Impact 1.6.3.2 Proposal for Programmatic Marketing and Advertising Players to Combat Covid-19 Impact 1.7 Study Objectives 1.8 Years Considered 2 Global Growth Trends by Regions 2.1 Programmatic Marketing and Advertising Market Perspective (2015-2026) 2.2 Programmatic Marketing and Advertising Growth Trends by Regions 2.2.1 Programmatic Marketing and Advertising Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 Programmatic Marketing and Advertising Historic Market Share by Regions (2015-2020) 2.2.3 Programmatic Marketing and Advertising Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Porter?s Five Forces Analysis 2.3.5 Programmatic Marketing and Advertising Market Growth Strategy 2.3.6 Primary Interviews with Key Programmatic Marketing and Advertising Players (Opinion Leaders) 3 Competition Landscape by Key Players 3.1 Global Top Programmatic Marketing and Advertising Players by Market Size 3.1.1 Global Top Programmatic Marketing and Advertising Players by Revenue (2015-2020) 3.1.2 Global Programmatic Marketing and Advertising Revenue Market Share by Players (2015-2020) 3.1.3 Global Programmatic Marketing and Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.2 Global Programmatic Marketing and Advertising Market Concentration Ratio 3.2.1 Global Programmatic Marketing and Advertising Market Concentration Ratio (CR5 and HHI) 3.2.2 Global Top 10 and Top 5 Companies by Programmatic Marketing and Advertising Revenue in 2019 3.3 Programmatic Marketing and Advertising Key Players Head office and Area Served 3.4 Key Players Programmatic Marketing and Advertising Product Solution and Service 3.5 Date of Enter into Programmatic Marketing and Advertising Market 3.6 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type (2015-2026) 4.1 Global Programmatic Marketing and Advertising Historic Market Size by Type (2015-2020) 4.2 Global Programmatic Marketing and Advertising Forecasted Market Size by Type (2021-2026) 5 Programmatic Marketing and Advertising Breakdown Data by Application (2015-2026) 5.1 Global Programmatic Marketing and Advertising Market Size by Application (2015-2020) 5.2 Global Programmatic Marketing and Advertising Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America Programmatic Marketing and Advertising Market Size (2015-2020) 6.2 Programmatic Marketing and Advertising Key Players in North America (2019-2020) 6.3 North America Programmatic Marketing and Advertising Market Size by Type (2015-2020) 6.4 North America Programmatic Marketing and Advertising Market Size by Application (2015-2020) 7 Europe 7.1 Europe Programmatic Marketing and Advertising Market Size (2015-2020) 7.2 Programmatic Marketing and Advertising Key Players in Europe (2019-2020) 7.3 Europe Programmatic Marketing and Advertising Market Size by Type (2015-2020) 7.4 Europe Programmatic Marketing and Advertising Market Size by Application (2015-2020) 8 China 8.1 China Programmatic Marketing and Advertising Market Size (2015-2020) 8.2 Programmatic Marketing and Advertising Key Players in China (2019-2020) 8.3 China Programmatic Marketing and Advertising Market Size by Type (2015-2020) 8.4 China Programmatic Marketing and Advertising Market Size by Application (2015-2020) 9 Japan 9.1 Japan Programmatic Marketing and Advertising Market Size (2015-2020) 9.2 Programmatic Marketing and Advertising Key Players in Japan (2019-2020) 9.3 Japan Programmatic Marketing and Advertising Market Size by Type (2015-2020) 9.4 Japan Programmatic Marketing and Advertising Market Size by Application (2015-2020) 10 Southeast Asia 10.1 Southeast Asia Programmatic Marketing and Advertising Market Size (2015-2020) 10.2 Programmatic Marketing and Advertising Key Players in Southeast Asia (2019-2020) 10.3 Southeast Asia Programmatic Marketing and Advertising Market Size by Type (2015-2020) 10.4 Southeast Asia Programmatic Marketing and Advertising Market Size by Application (2015-2020) 11 India 11.1 India Programmatic Marketing and Advertising Market Size (2015-2020) 11.2 Programmatic Marketing and Advertising Key Players in India (2019-2020) 11.3 India Programmatic Marketing and Advertising Market Size by Type (2015-2020) 11.4 India Programmatic Marketing and Advertising Market Size by Application (2015-2020) 12 Central & South America 12.1 Central & South America Programmatic Marketing and Advertising Market Size (2015-2020) 12.2 Programmatic Marketing and Advertising Key Players in Central & South America (2019-2020) 12.3 Central & South America Programmatic Marketing and Advertising Market Size by Type (2015-2020) 12.4 Central & South America Programmatic Marketing and Advertising Market Size by Application (2015-2020) 13 Key Players Profiles 13.1 Marin Software 13.1.1 Marin Software Company Details 13.1.2 Marin Software Business Overview and Its Total Revenue 13.1.3 Marin Software Programmatic Marketing and Advertising Introduction 13.1.4 Marin Software Revenue in Programmatic Marketing and Advertising Business (2015-2020)) 13.1.5 Marin Software Recent Development 13.2 MediaMath 13.2.1 MediaMath Company Details 13.2.2 MediaMath Business Overview and Its Total Revenue 13.2.3 MediaMath Programmatic Marketing and Advertising Introduction 13.2.4 MediaMath Revenue in Programmatic Marketing and Advertising Business (2015-2020) 13.2.5 MediaMath Recent Development 13.3 Wordstream 13.3.1 Wordstream Company Details 13.3.2 Wordstream Business Overview and Its Total Revenue 13.3.3 Wordstream Programmatic Marketing and Advertising Introduction 13.3.4 Wordstream Revenue in Programmatic Marketing and Advertising Business (2015-2020) 13.3.5 Wordstream Recent Development 13.4 Choozle 13.4.1 Choozle Company Details 13.4.2 Choozle Business Overview and Its Total Revenue 13.4.3 Choozle Programmatic Marketing and Advertising Introduction 13.4.4 Choozle Revenue in Programmatic Marketing and Advertising Business (2015-2020) 13.4.5 Choozle Recent Development 13.5 Flashtalking 13.5.1 Flashtalking Company Details 13.5.2 Flashtalking Business Overview and Its Total Revenue 13.5.3 Flashtalking Programmatic Marketing and Advertising Introduction 13.5.4 Flashtalking Revenue in Programmatic Marketing and Advertising Business (2015-2020) 13.5.5 Flashtalking Recent Development 13.6 Adwords 13.6.1 Adwords Company Details 13.6.2 Adwords Business Overview and Its Total Revenue 13.6.3 Adwords Programmatic Marketing and Advertising Introduction 13.6.4 Adwords Revenue in Programmatic Marketing and Advertising Business (2015-2020) 13.6.5 Adwords Recent Development 13.7 Acquisio 13.7.1 Acquisio Company Details 13.7.2 Acquisio Business Overview and Its Total Revenue 13.7.3 Acquisio Programmatic Marketing and Advertising Introduction 13.7.4 Acquisio Revenue in Programmatic Marketing and Advertising Business (2015-2020) 13.7.5 Acquisio Recent Development 13.8 DATAXU 13.8.1 DATAXU Company Details 13.8.2 DATAXU Business Overview and Its Total Revenue 13.8.3 DATAXU Programmatic Marketing and Advertising Introduction 13.8.4 DATAXU Revenue in Programmatic Marketing and Advertising Business (2015-2020) 13.8.5 DATAXU Recent Development 13.9 Sizmek 13.9.1 Sizmek Company Details 13.9.2 Sizmek Business Overview and Its Total Revenue 13.9.3 Sizmek Programmatic Marketing and Advertising Introduction 13.9.4 Sizmek Revenue in Programmatic Marketing and Advertising Business (2015-2020) 13.9.5 Sizmek Recent Development 13.10 The Trade Desk 13.10.1 The Trade Desk Company Details 13.10.2 The Trade Desk Business Overview and Its Total Revenue 13.10.3 The Trade Desk Programmatic Marketing and Advertising Introduction 13.10.4 The Trade Desk Revenue in Programmatic Marketing and Advertising Business (2015-2020) 13.10.5 The Trade Desk Recent Development 13.11 Yahoo Gemini 10.11.1 Yahoo Gemini Company Details 10.11.2 Yahoo Gemini Business Overview and Its Total Revenue 10.11.3 Yahoo Gemini Programmatic Marketing and Advertising Introduction 10.11.4 Yahoo Gemini Revenue in Programmatic Marketing and Advertising Business (2015-2020) 10.11.5 Yahoo Gemini Recent Development 13.12 Quantcast Advertise 10.12.1 Quantcast Advertise Company Details 10.12.2 Quantcast Advertise Business Overview and Its Total Revenue 10.12.3 Quantcast Advertise Programmatic Marketing and Advertising Introduction 10.12.4 Quantcast Advertise Revenue in Programmatic Marketing and Advertising Business (2015-2020) 10.12.5 Quantcast Advertise Recent Development 13.13 Adobe Media Optimizer 10.13.1 Adobe Media Optimizer Company Details 10.13.2 Adobe Media Optimizer Business Overview and Its Total Revenue 10.13.3 Adobe Media Optimizer Programmatic Marketing and Advertising Introduction 10.13.4 Adobe Media Optimizer Revenue in Programmatic Marketing and Advertising Business (2015-2020) 10.13.5 Adobe Media Optimizer Recent Development 13.14 Facebook Business 10.14.1 Facebook Business Company Details 10.14.2 Facebook Business Business Overview and Its Total Revenue 10.14.3 Facebook Business Programmatic Marketing and Advertising Introduction 10.14.4 Facebook Business Revenue in Programmatic Marketing and Advertising Business (2015-2020) 10.14.5 Facebook Business Recent Development 14 Analyst's Viewpoints/Conclusions 15 Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.2 Data Source 15.2 Disclaimer 15.3 Author Details
